Introducing Opinion Insights

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Online Opinions Influence Millions of Future Purchases

Consumers are talking about your products and services every day. It's estimated that online reviews influence the purchase decisions of over 80% of consumers who read them.* That's thousands of voices inside a consumer's head when making purchase decisions. Now there is a way to unlock all these opinions about you and your competitors.

Opinion Insights from Biz360© is a breakthrough consumer-opinion measurement solution that uses technology to capture and interpret vast amounts of customer-opinion data—to deliver insights that lead to better business decisions. To learn more click here or call 1-866-424-9360, ext 1.

* Pew Internet Usage Study April 2006


American Brands Rate High

American car manufacturers are looking for government help, but a new study shows some of their brands out-rate the top Japanese brands. For legislators seeking to learn if the American car companies are viable, this might be a sign that the companies have some life left in them. more »



How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better grasp on what is being said, both negatively and positively, about their brands online. more »


They Said What? Monitoring Your Brand and Reputation Online

With the ever-growing number and influence of online social networks, blogs, and forums, an increasing number of voices can be heard, and word certainly travels fast. more »

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Recent Clients

ca
Interwoven
Fujitsu
 

Biz360 Analysis

Study Finds American Auto Brands Rated More Positively By Consumers than Japanese Counterparts

Measurement of customer opinions posted online using Opinion Insights, Biz360's latest analytics technology, reveals surprising results that could bode well for future of U.S. automakers. more »