American Brands Rate High

American car manufacturers are looking for government help, but a new study shows some of their brands out-rate the top Japanese brands. For legislators seeking to learn if the American car companies are viable, this might be a sign that the companies have some life left in them. more »

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better grasp on what is being said, both negatively and positively, about their brands online. more »

They Said What? Monitoring Your Brand and Reputation Online

With the ever-growing number and influence of online social networks, blogs, and forums, an increasing number of voices can be heard, and word certainly travels fast. more »