Media & Market Intelligence: Keeping Pace with a Changing Environment

At Biz360, we are committed to removing the inefficiencies of traditional market research and measurement through technology and product innovation. Biz360 uses proprietary technology, analytics and natural language processing (NLP) to aggregate and analyze vast amounts of media and market information to yield insights which help marketing companies better understand, reach and motivate their key target audiences.

The world of information sharing has changed significantly in the past decade. Thanks to the Internet, information is published and consumed at a faster rate than ever before. Most companies are challenged to manage the expanding volume of information—such as news and social media, online customer opinion and competitive intelligence—for the relevant and current insights they need to stay ahead.

Traditional market and media research & measurement practices can't respond to the quick pace of information change. While valuable, traditional research and measurement can also be expensive, take time to implement and deliver information at only a point in time.

Biz360 Solutions

Biz360 offers 3 market intelligence solutions which enable businesses to better understand their customers, influencer communities, the press and the investment community. These solutions deliver ongoing insights that shape market perception, response to competitive threats, evaluation of trends and issues and improved return on marketing investments:

Media Insights is a media measurement solution that analyzes millions of news media sources including print, internet sites and blogs, wire and broadcast. Media Insights delivers on-demand dashboards and supports Analyst Services to provide guidance and qualitative reporting to demonstrate PR performance.

Opinion Insights is Biz360's newest solution. Using Opinion Insights, companies can analyze consumer opinion information from over 10,000 online consumer and expert review websites and obtain ongoing insights at a brand, product model and attribute/feature level for their products and those of their competitors'.

Community Insights is a measurement and analysis tool that enables companies to better understand the online social conversations about them, their products, and competitors. Community Insights delivers on-demand dashboards which surface the high impact blogs, posts and issues that matter most, along with expert analyst services that help companies monitor and take strategic action over time.

What Makes Biz360 A Better Solution?

1. Biz360 has the broadest, global network of content sources which includes traditional, social media and expert/consumer product review information.

2. The Market360 Platform: Our proprietary automated and expert-assisted platform aggregates, measures and analyzes news and social media and consumer opinion across our vast network of content sources.

3. Biz360 continuously mines this vast content network using state-of-the art data mining, statistical modeling and innovative text analysis techniques such as natural language processing (NLP)

4. Our expertise and outstanding service & support allow us to provide a more accurate, integrated and complete view of trends and issues affecting our clients' businesses.

5. We deliver continuous insights to our clients in the most flexible, consumable formats. From electronic dashboards to written reports we deliver customized information to our clients the way they need to see it.