Introducing Opinion Insights...a breakthrough online opinion measurement solution

Biz360 Opinion Insight uses technology to capture and analyze consumer opinions from millions of locations across the web and deliver insights that enable you to make better business decisions. Opinion Insights delivers this information via flexible and timely reports and analyst presentations.

In today's Web 2.0 world, consumers share information online that directly influences the behavior of others. It's estimated that online reviews influence the purchase decisions of more than 80% of the consumers who read them.*

Online consumers are leaving behind critical information that you can use to uncover the truth about brand preferences, specific product features and attributes that matter most, emerging trends, price elasticity, competitive vulnerabilities and much more. Spend less time guessing about what your customers want and more time designing, developing and marketing products based on their precise feedback.

Opinion Insights can help you:

• Understand how customers rate your product vs. competitors
• Gather feature-level feedback from experts and consumers for product planning
• Establish customer rating benchmarks and track changes over time
• Identify problem areas early and improve response time
• Capitalize on competitor weaknesses in product positioning
• Isolate areas for improvement
• Track the likelihood that your customers will refer your products to others
• Evaluate the most influential online sources for your product
• Reduce the cost of and dependency on less effective market research tools

*Deloitte Consumer Products Group Study, October 2007