Biz360 Community Insights
Millions of Blogs and Message Boards. What Are They Saying about Your Company?
Blogs and message boards connect your customers, partners, prospects and critical
influencers like
never before. They're
talking
about your company—good
and bad. And now,
instead of telling
ten people about
a bad experience,
social
media enables one
person to tell
the entire world.
That's why you need Community Insights, a measurement and analysis tool that enables
you to keep track
of what's being
said in the blogosphere
about your company,
its products and
competitors,
and the trends
that impact your business.
With Community Insights, you can:
- Receive early warning about threats to reputation and brands
- Learn firsthand how the market perceives your company, products and competitors
- Find out what's really important to your customers
- Collect feedback on product quality
- Measure the effectiveness of product launches, industry events and marketing campaigns
- Gain an integrated view of blogs, message boards and mainstream media
Blogs not splogs.
For every legitimate
blog, there are dozens
more that are fakes–the
equivalent of spam–splogs.
To ensure that Community Insights is monitoring
relevant, quality
content, Biz360 works
with its content partners
to identify and add
new blogs as they
appear. We separate
legitimate postings
from splogs. Biz360
currently tracks over
15 million active
blogs and receives
new content 24 x 7.
Expose Threats. Discover Marketing Opportunities. Measure Buzz and Market Reaction.
Community Insights
scours the Blogosphere
and applies machine
learning and
Biz360's
unique natural-language
processing techniques
to uncover buzz,
measure sentiment,
and surface the
topics, people
and organizations
associated
with your brands.
It surfaces critical
information you
need to protect
corporate reputation,
enhance brand
value and make
informed strategic
and
tactical
decisions.
With Community Insights,
marketing
and communications
executives can:
- Measure performance and improve marketing campaigns with integrated media measurement
- Evaluate brand associations, influencers and buzz for threats and opportunities (surfaced automatically)
- Determine market sentiment toward companies, products, people and issues (includes automated tone ratings with a customizable point-of-view)
- Compare market interests and priorities by tracking key topics and discussions
- Demystify the relationship between blogs and mainstream media
- Fine-tune research or outreach programs
- Identify the most critical blogs in your space
Key Features
Community Insights gives you unprecedented insight about the marketplace in which your
company operates.
And it delivers
the capabilities
you need to use
that insight effectively
with:
- Custom dashboards: Assemble reports and metrics into real-time dashboards that enable you to focus immediately on the most critical information
- Market-leading metrics: Track companies, people, products and trends; view as ranking, percentage share or trend over time; filter by time frame, topic and custom blog lists
- Auto Discovery™: Surfaces topics, people and organizations associated with your brands
- Point-of-View Sentiment™: Automates sentiment ratings across all content, adopting your point of view
- Newscycle report: Graphically displays how information moves between blogs and mainstream media
- Blog momentum report: Highlights changes in blogs covering your market over various time intervals
- Newsletter: Distribute key blog postings on-the-fly or automate delivery
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