Biz360 updates its Market360 product

PRWeek, June 22 2004 By Keith O'Brien

SAN MATEO, CA: Following on the heels of the announcement of multiple new partnerships, Biz360 has released the next generation of its market intelligence application, Market360.

Among the additions include new market metrics and reports, such as MediaSignal and Outreach Opportunities, which helps executives determine the impact of their company in the media and provide opportunities to improve their market position.

Concurrent with that announcement, Biz360 has created a new professional services group, Media Analytic Services, to provide Biz360 partners' corporate communications and marketing teams with research and advisory services.

Components of the service include research and advisory consulting, periodic on-site reporting of research and results and customized reports, such as Market360 Qualitative Reports powered by CARMA International.