Context Analytics and Biz360 Begin Strategic Alliance

PRWeek, October 25, 2004 by Erica Iacono

SAN FRANCISCO: Biz360 and Context Analytics, a wholly owned subsidiary of Text 100, have formed a strategic partnership. The alliance is designed to combine Biz360's quantitative metrics service - highlighted by its Market360 application - with Context Analytics' qualitative analysis.

You Mon Tsang, founder and VP, corporate development for Biz360, said that because the two companies often worked on the same clients in the past, a formal partnership was logical. He added that five companies have consistently used both Biz360 and Context Analytics for projects, including Genentech and VeriSign.

'We complement each other in a lot of ways, and I think that this combination will attract a lot of (companies) to see what we have to offer,' added Steve Astle, SVP of Context Analytics. 'I think it's going to be a meaningful partnership.'

This is Context Analytics' first such strategic partnership. Biz360 already has similar relationships with other research firms, including CARMA and Knowledge Capital Group.