Biz360,
Feedster Measure Blog
Buzz, Threats, Opportunities
Marketing Vox, December 12, 2005
Market intelligence solutions provider Biz360 and RSS content syndication and
search firm Feedster
have partnered
to offer a new
service, dubbed
BlogView, to help
marketing and communications
professionals gather
intelligence from
blog and wiki content
that discusses
companies, products
and competitors
- by automating
sentiment ratings
and uncovering
current topics
and influencers.
Feedster will direct
Biz360 to active
blog feeds, enabling
it to collect the
content for text
analysis. Biz360
now tracks some
15 million unique
sources through
Feedster.
"Although media channels continue to fragment and the mass market continues to
move toward niche
audiences, disparate
media sources are
still connected
and information
moves freely between
them," said Biz360 CMO Deborah Eastman. "An integrated view of different media types helps marketing and communications
professionals understand
the trends, influencers
and dynamics of
their market."
BlogView
is available now
as part of Market360,
Biz360's flagship
product. The capabilities
will also be available
through LexisNexis
MarketImpact and
StrategyOne's MediaMind.
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