Biz360
Partners with Feedster
on BlogView Service
Information Today Inc., December 12, 2005
Biz360, Inc. (http://www.biz360.com) is partnering with Feedster, Inc. (http://www.feedster.com)
to offer a new
service for marketing
and communications
professionals to
monitor blog and
wiki content. The
new service, BlogView,
is the latest expansion
of Market360, Biz360's
market intelligence
application. Feedster
will provide Biz360
with active blog
feeds, so Biz360
can collect the
content for text
analysis. The partnership
allows Biz360 to
identify and add
new blog sources
as they appear
on the Internet.
Biz360 is currently tracking more than 15 million active sources, which includes
blogs and wikis.
BlogView is designed
to measure buzz
in the blogosphere
and help company
executives glean
intelligence from
the blog and wiki
content that discuss
their company,
products, competitors,
and trends that
affect their business.
BlogView
is available now
as part of Market360,
which supports
RSS, or as a stand-alone
service. The capabilities
will also be available
through LexisNexis
MarketImpact (a
reputation and
brand monitoring
solution that was
announced this
fall) and StrategyOne's
MediaMind.
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