Biz360
and Feedster Partner
for Integrated Dashboard
EContent Magazine, December 13, 2005
Biz360, a provider of market intelligence solutions, and Feedster Inc., a provider
of RSS content
syndication and
search with an
index of searchable
feeds, have announced
a partnership designed
to help marketing
and communications
professionals glean
intelligence from
the volume of blog
and wiki content
discussing their
company, products
and competitors,
along with trends
that may impact
their businesses.
The new service, BlogView, is an expansion of Market360, Biz360's market intelligence
application. BlogView
can leverage Biz360's
technologies to
automate sentiment
ratings and surface
topics and influencers
related to specific
companies, products,
and trends. Biz360
provides this level
of relevance by
subject, which
allows marketing
and communications
professionals to
create and act
on specific role
or issue-based
dashboards that
can present mainstream
media and blog
measurement in
a single view.
Feedster
will direct Biz360
to active blog
feeds, enabling
Biz360 to collect
the content for
text analysis.
The partnership
intends to allow
Biz360 to identify
and add new blog
sources as they
appear on the Internet.
BlogView is available
now as part of
Market360, which
includes RSS support,
or as a standalone
service. The capabilities
will also be available
through LexisNexis
MarketImpact and
StrategyOne's MediaMind.
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