Biz360
and Feedster Partner
to Offer New Service
to Provide Integrated
Dashboard of Blog
and Mainstream Media
Bulldog Reporter, December 19, 2005
Biz360, market intelligence solutions provider, and Feedster, a pioneer of RSS
content syndication
and search with
a large index of
searchable feeds,
announced a partnership
to help marketing
and communications
professionals glean
intelligence from
the increasing
volume of blog
and wiki content
discussing their
company, products
and competitors,
along with trends
that may impact
their business.
The new service, BlogView, is the latest expansion of Market360, Biz360's market
intelligence application.
BlogView will leverage
Biz360's market-leading
technologies to
automate sentiment
ratings and surface
topics and influencers
related to specific
companies, products
and trends. Biz360
uniquely provides
this level of relevance
by subject, which
allows marketing
and communications
professionals to
create and act
on specific role
or issue-based
dashboards that
can now present
mainstream media
and blog measurement
in a single view.
Feedster
will direct Biz360
to active blog
feeds, enabling
Biz360 to collect
the content for
text analysis.
The partnership
will allow Biz360
to identify and
add new blog sources
as they appear
on the Internet.
Biz360 is currently
tracking over 19
million unique
sources through
Feedster, which
includes blogs
and wikis. Feedster
has the ability
to separate the
postings of real
value to marketers
from fake content
sites like splogs
(spam blogs) that
are not real blogs.
Quality, up-to-date
content and relevant
analytics are both
critical to market
intelligence solutions.
"New
forms of media
and delivery vehicles,
such as blogs,
wikis and RSS,
have created new
challenges for
marketers," said
Deborah Eastman,
chief marketing
officer for Biz360.
"Our vision has
always been to
provide clients
with a 360-degree
view of their market
and it is clear
that postings and
conversations occurring
on blogs can have
a profound impact
on perceptions
of brand value
and company performance.
With Feedster refreshing
18 million feeds
each day, we can
help clients ensure
that nothing is
developing below
their radar."
"The
Blogosphere is
noisy and hard
to track since
for every legitimate
blog there are
dozens more that
are essentially
fake. Feedster
has an advanced
ability to monitor
everything in the
blog world and
provide Biz360
postings that are
meaningful and
actionable," said
Chris Redlitz,
president of Feedster.
"Feedster's continuously
updated database
of active RSS feeds
will help power
the Biz360 service,
providing marketing
and communications
professionals with
reliable, best-of-breed
monitoring and
analysis capabilities.
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