Why
I Don't Care...
Andy Lark's Blog, February 15 2006 by Andy Lark
That Google acquired Measure Map. Their home page sure looks pretty. But given
I haven't/can't
use it I don't
care — why all
the buzz about
something so little
have experienced?
What I do care about though is integrated communications measurement — for that
I'll turn to the
likes of Biz360.
The ability to
correlate performance
across mediums,
competitors, industries
and topics is vital
to getting a grip
on marketing performance.
If
Google imbeds Measure
Map into it's new
reporting tools,
that would be great.
And then if they
launch those new
reporting tools,
that will be greater.
But if Biz360 can
aggregate that
reporting, that
would be better.
And
here is a whine,
rather than Google
running around
making "interesting" acquisitions, I wish they would dramatically improve the utility and interface
of their current
reporting tools
— the stuff in
the public domain
that the rest of
us have to live
with.
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