Biz360 & Feedster
View Blogs Together
925|M, December 12, 2005 By Jamie Gottlieb
Want to know what the blogosphere is saying about your company? To help make
the process of
finding relevant
feedback easier
Feedster, provider
of RSS content
syndication and
search with the
largest index of
searchable feeds,
and Biz360, a market
intelligence solutions
company, have announced
a partnership today
to make that possible.
According to the release, this new service called BlogView, a product of Market360
(Biz360's market
intelligence application),
"will leverage
Biz360's market-leading
technologies to
automate sentiment
ratings and surface
topics and influencers
related to specific
companies, products
and trends" and
put together with
Feedster "will
direct Biz360 to
active blog feeds,
enabling Biz360
to collect the
content for text
analysis." The
deal will allow
Biz260 to add new
blog sources and
wikis as they come
up on the web to
some 15 million
they are currently
tracking through
Feedster.
Tracking
what internet users,
and more importantly,
your consumers
are saying about
your company can
be difficult in
the ever-growing
internet where
blogs continue
to pop up daily.
This partnership
is intended to
help make this
an easier process.
As Feedster president,
Chris Redlitz expressed
in the release,
"The Blogosphere
is noisy and hard
to track since
for every legitimate
blog there are
dozens more that
are essentially
fake. Feedster
has an advanced
ability to monitor
everything in the
blog world and
provide Biz360
postings that are
meaningful and
actionable," said Redlitz. "Feedster's continuously updated database of active RSS feeds will help power
the Biz360 service,
providing marketing
and communications
professionals with
reliable, best-of-breed
monitoring and
analysis capabilities."
What
could be cooler
than knowing what
your consumer really
thinks about your
company and its
products?
|
