Media Coverage
2008
THEY SAID WHAT? Monitoring Your Brand and Reputation Online
EContent, September 2008 With the ever-growing number and influence of online social networks, blogs, and forums, an increasing number of voices can be heard, and word certainly travels fast. Unfortunately, that word isn't always complimentary. more »
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Biz360 Raises $10 Million
The New York Times, May 13, 2008 Biz360, a market and media intelligence firm specializing in the Web, has raised $10 million Foundation Capital, along with past backers Granite Ventures and Scale Venture Partners. more »
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Media Intelligence Firm Biz360 Raises $10 Million
paidcontent.org, May 12, 2008 Biz360, a market and media intelligence firm specializing in the web, has raised $10 million Foundation Capital, along with past backers Granite Ventures and Scale Venture Partners. more »
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Biz360 gets more funding, says market research business is still wide open
VentureBeat, May 8, 2008 by Chris Morrison There has been no shortage of attention to market research in the past few years. more »
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Biz360 scores $10M
The Deal, May 8, 2008 by Clifford Carlsen Market research and business analytics software developer Biz360 on Thursday, May 8, unveiled its first publicly announced round in five years, hitting up insiders for $10 million in new funding in a deal expected to fund new business development and take the eight-year-old company to profitability. more »
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Biz360 Plans Social Media Focus With $10M Round
VentureWire, May 8, 2008 by Ty McMahan Market intelligence software maker Biz360 Inc. has for years offered products for analyzing global news and information. more »
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Biz360 gets $10M new funding
SiliconValley / San Jose Business Journal, May 8, 2008 Biz360 Inc., which focuses on media and market intelligence, said Thursday it closed a $10 million round of financing. more »
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VC Deals
Private Equity Week, May 8, 2008 Biz360 Inc., a San Mateo, Calif.-based provider of media and market intelligence solutions, has raised $10 million in Series B funding. more »
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Biz360 Secures $10m to Develop Social Media Tools
MrWeb, May 8, 2008 US-based media and market intelligence agency Biz360 has secured $10m in funding which it will use to develop social media analysis tools, extend its existing suite of business intelligence products and hire new sales and marketing personnel. more »
............................................................................................................................... Sentiment
Analysis: Opportunities
and Challenges
Business Intelligence Network, January 22, 2008 by Seth Grimes Sentiment analysis is one of the most exciting applications of text analytics
today. It may also
be the most challenging. more »
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2007
What
do they really
think?
BtoB Online, April 02, 2007 by Christopher Hosford Sophisticated tools hone reputation analysis, branding campaigns. more »
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2006
World
On A String
Adweek, December 11, 2006 by Wendy Melillo and Joan Voight They turned on their cameras, plopped Mentos into bottles of Diet Coke, and swamped YouTube with videos of erupting fountains worthy of the Bellagio Hotel. more »
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A Measured Response
PR Week, November 13, 2006 by Erica Iacono Measurement remains daunting for some, but many organizations have reached the point where they won't do anything without being able to quantify it. more »
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PR Tools And Bag Of Tricks
Web Pro News, June 01, 2006 by Jeremy Pepper Okay, a lot of times I get people asking me what are the super-secret tools in my blogging/PR bag of tricks. more »
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Measuring the Grapevine
BtoB Online, May 08, 2006 by Lynda Radosevich Early adopters put hard metrics in place to measure word-of-mouth media impact. more »
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Why I Don't Care...
Andy Lark's Blog, February 15, 2006 by Andy Lark That Google acquired Measure Map. Their home page sure looks pretty. But given I haven't/can't use it I don't care - why all the buzz about something so little have experienced? more »
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Measuring the impact of blogs on companies
The San Francisco Examiner, February 12, 2006 by Natalie T. Del Conte Web logs, or blogs, have become an influential indication of a company's reputation
and the measurement
of blogs' effect
is becoming a business
in itself. more »
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Wag the Blog
Media Magazine, January 2006 By Erik Sass Advertising on the Web's edgiest medium can have its rewards, but be prepared -- its snark can be worse than its bite. Conventional solutions do not apply. more »
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Tools You Can Use—Seriously
CMO Magazine, January 2006 By Michael Fitzgerald On demand. Real time. Predictive. Consumer generated. Those are the technology
buzzwords that
marketing executives
should resolve
to learn more about
in the New Year.
Here are four trends
that should be
on any CMO's "get smart" list for 2006. more »
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2005
The Power of Buzz
KM World, December 28, 2005 Biz360 has formed a partnership with Feedster to develop BlogView, which will
help marketing
and communications
professionals glean
intelligence from
the increasing
volume of blog
and Wiki content
discussing their
company, products,
competitors and
trends that affect
their business. more »
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Biz360, Feedster Partner for BlogView
Media
Buyer Planner,
December 21,
2005 Biz360
and Feedster have
announced a new
service, BlogView,
that will help
marketers track
blog and wiki content
discussions on
their company,
products, and competitors. more »
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Biz360
and Feedster
Partner to Offer
New Service
to Provide Integrated
Dashboard of
Blog and Mainstream
Media
Bulldog
Reporter, December
19, 2005 Biz360,
market intelligence
solutions provider,
and Feedster, a
pioneer of RSS
content syndication
and search with
a large index of
searchable feeds,
announced a partnership
to help marketing
and communications
professionals glean
intelligence from
the increasing
volume of blog
and wiki content
discussing their
company, products
and competitors,
along with trends
that may impact
their business. more »
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Software
to Control Your
Image in the Blogosphere
Search
Engine Reputation
Management, December
16, 2005 A
lot of criticism
was flung at
Forbes' Daniel
Lyons after
he characterized
the blogosphere
"an online lynch
mob" that swarms
the object of
their blog-rage,
whether
the information
is accurate or
not. Lyons created
his own self-fulfilling
prophecy and
was cyber-lynched
by
the same collection
of pundits he
had accused. more »
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Feedster/Biz360
Keep Eyes On
The Mob
WebPro
News, December
14,
2005 By Jason
Lee Miller A
lot of criticism
was flung at Forbes'
Daniel Lyons after
he characterized
the blogosphere "an
online lynch mob" that
swarms the object
of their blog-rage,
whether the information
is accurate or
not. Lyons created
his own self-fulfilling
prophecy and was
cyber-lynched by
the same collection
of pundits he had
accused. more »
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Biz360
and Feedster Partner
for Integrated
Dashboard
EContent
Magazine, December
13, 2005 Biz360,
a provider of market
intelligence solutions,
and Feedster Inc.,
a provider of RSS
content syndication
and search with
an index of searchable
feeds, have announced
a partnership designed
to help marketing
and communications
professionals glean
intelligence from
the volume of blog
and wiki content
discussing their
company, products
and competitors,
along with trends
that may impact
their businesses. more »
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Measurement
is Critical,
and Agencies
Blame Clients for
Failures
Holmes
Report, December
12,
2005 Agency
leaders believe
effective measurement
and evaluation—particularly
as it relates
to the ability
to
reach opinion
leaders and change
attitudes—is
critical to the
future success
of the public
relations business more »
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Biz360
Partners with
Feedster on BlogView
Service
Information
Today, Inc.,
December 12, 2005 Biz360, Inc. is
partnering
with Feedster,
Inc. to offer a
new service for
marketing and communications
professionals to
monitor blog and
wiki content. more »
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Biz360,
Feedster Measure
Blog Buzz, Threats,
Opportunities
Marketing
Vox, December
12, 2005 Market
intelligence solutions
provider Biz360
and RSS content
syndication and
search firm Feedster
have partnered
to offer a new
service, dubbed
BlogView, to help
marketing and communications
professionals gather
intelligence from
blog and wiki content
that discusses
companies, products
and competitors
- by automating
sentiment ratings
and uncovering
current topics
and influencers. more »
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Biz360 & Feedster
View Blogs Together
925|M,
December 12,
2005 By Jamie
Gottlieb Want
to know what the
blogosphere is
saying about your
company? To help
make the process
of finding relevant
feedback easier
Feedster, provider
of RSS content
syndication and
search with the
largest index of
searchable feeds,
and Biz360, a market
intelligence solutions
company, have announced
a partnership today
to make that possible. more »
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Biz360
Adds Feedster
Blog Monitoring
PRWeek,
December 12,
2005 By Erica
Iacano Biz360
has forged a partnership
with Feedster,
an internet search
engine and ad network
for RSS feeds.
more »
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Measuring
Brand Perception
iMedia
Connection, November
23,
2005 By Dawn
Anfuso Biz360's
Deborah Eastman
tells us why analyzing
blogs and news
can provide insight
on messaging effectiveness,
brand perception,
product quality
and emerging trends.
more »
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Revolutionizing
the Clip Book
PRWeek,
November 14,
2005 By Erica
Iacono The
days of bulging
binders are over,
as the clip book
has become digitized
and includes complex
measurement. more »
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PR
Technique Software:
Issues Management
on the Desktop
PRWeek,
October 10, 2005
By David
Ward A
plethora of issues
management software
programs are available,
and they are becoming
much more sophisticated,
while easier to
use.
more »
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Monster
Growth Area:
Corporate Blog
Search
BusinessWeek
Online Blogspotting,
August
26, 2005 by
Stephen Baker We've
seen more than
once how it can
hurt companies
to turn a deaf
ear to the blogs.
Dell is just
the latest example.
more »
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Making
The Most of Market
Intelligence
BtoB
Online, August
05, 2005 Market
intelligence is
often thought of
as a product that
you can buy. In
reality, it is
an ongoing process
that requires a
mix of internal
expertise and external
vendors working
together to provide
high-quality data
and analysis, which
can allow executives
to make better
and faster decisions
if used in the
right way. more »
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Market
Research — Leading
the Brand / Solid
PR research can
take a brand
to a whole
new level
PRWeek,
July 20, 2005
By Erica Iacono Behind any good
PR campaign
is solid planning.
And that planning
is very often the
result of extensive
and thorough research.
With the increasing
importance of ROI
and accountability,
research has emerged
with more significance
than ever before. more »
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Biz360
Adds Data to
PR Measurement
Tool
ClickZ
Network, April
13, 2005
By Kevin Newcomb Biz360 has added
Nielsen//NetRatings
data to its corporate
reputation measuring
system, allowing
its clients to
get a handle on
how public relations
and other communications
efforts are playing
out online. Biz360
clients include
AstraZeneca, Harley-Davidson
Motor Companies,
Sun Microsystems,
PacifiCare and
Verisign. more »
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The
Quest for ROI
PRWeek,
March 14, 2005
By Erica
Iacono Determining
a return on investment
for PR has never
been easy. But
when budgets are
still hard fought,
it is vital for
PR to prove its
importance to the
marketing mix.
Although proving
ROI is a common
goal, ideas about
how it's done differ
from measurement
firms to PR agencies
to corporate PR
departments. more »
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Reputation
management — Reputation Touch
Points / Smart
Companies Use Numerous
Resources to
Measure Reputation
PRWeek,
January 17, 2005
By
John N. Frank Corporate America
knows that
its customers -
whether consumers,
government agencies,
or other businesses
- want to know
more about it now
than they used
to. Corporate scandals,
a slow economy,
and increasing
global competition
have seen to that.
It's a phenomenon
proven by countless
surveys, which
consistently show
that people care
about the reputations
of those they do
business with. more »
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2004
Making
Measurement Count
PRWeek,
November 15,
2004 By Erica Iacono Research and measurement
play a strategic
role in defining
the success of
companies' campaigns.
Metrics have become
crucial tools for
PR, but there is
still debate over
the actual value
of measurement
services. While
some clients might
see tangible benchmarks
emerge from measurement
programs, others
will find it more
difficult to determine
if a campaign truly
moved the needle. more »
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Context
Analytics and
Biz360 Begin Strategic
Alliance
PRWeek,
October 25, 2004
By Erica
Iacono Biz360
and Context Analytics,
a wholly owned
subsidiary of Text
100, have formed
a strategic partnership.
The alliance is
designed to combine
Biz360's quantitative
metrics service
- highlighted by
its Market360 application
- with Context
Analytics' qualitative
analysis. more »
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PR
Measurement Now
Moving At A Not-So-Glacial
Pace
PRWeek,
October 20, 2004 In the past year
or
so the struggle
over measurement
jas moved from
understanding output
(your media hits)
to capitalizing
on the outcomes
(how they connect
to the company's
overall goals).
more » (this
article
is provided in
Adobe Acrobat PDF
format)
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CMOs
losing influence
at the executive
table
Business
to Business,
October 11, 2004
By Sean Callahan In the wake of
the
branding fiascoes
of the dot-com
bubble, marketing
departments at
technology companies
are losing their
place at the "executive table," according to a report released Friday by the CMO Council. more »
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Metrics
revolution
CMO
Magazine, September
1,
2004 By Elaine
M. Cummings It's
time for marketing
to stand up and
be counted. Literally.
As one Chinese
proverb reminds
us: The person
who says it
cannot be done
should
not interrupt
the person doing
it. more »
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Measurement
firms find market
growth
PRWeek,
August 28, 2004
By Julia
Hood Fear
is still a factor
that influences
a company's buy-in
to measurement
programs, according
to some participants
in a roundtable
on the topic last
week. more »
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Emerging
reputation management
niche lures content
aggregators
Electronic
Information Report,
July
26, 2004 By
the EIR
Staff A
demand for tools
that can help companies
determine return
on investment for
marketing and public
relations coupled
with emerging analytics
technologies is
attracting content
aggregators to
a niche once dominated
by traditional
press clipping
services. more »
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Round
Two
BusinessWeek
Online SmallBiz,
June
30, 2004 By
Amy Cortese These
entrepreneurs won't
let a little failure
get them down.
Here's what they
learned from their
first companies,
and how they're
building new ones.
more »
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Biz360
updates its Market360
product
PRWeek,
June 22, 2004
By Keith
O'Brien Following
on the heels of
the announcement
of multiple new
partnerships, Biz360
has released the
next generation
of its market intelligence
application, Market360.
more »
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PR
Technique - PR
Software - The
hard facts about
PR software.
PRWeek,
June 21, 2004
By the
PRWeek
Staff As
previously disparate
software solutions
provide opportunities
for integration,
the life of a PR
pro can run much
more smoothly.
Tom Acitelli reports.
more »
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Biz
Intel That Drills
into Tech Press
InternetNews.com,
June 21, 2004
By Erin Joyce Public relations
and corporate
communications
firms have long
tracked how their
companies are covered
in the press, from
traditional "clipping" services to building databases of articles, writers, and topics, and rating
their coverage.
more »
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Chief
Marketers Brainstorm
Measurement Solutions
ClickZ,
June 10, 2004
By Robyn
Greenspan The
Chief Marketing
Officer (CMO) Council
met at BusinessWeek's
New York offices
yesterday to address
what has become
a critical issue
for organizations:
marketing performance
measurements (MPM).
Apparently, most
marketers consider
MPM a priority,
but few have adopted
a formal system,
according to the
Council's extensive
study of nearly
1,000 top technology
marketers. more »
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Biz360
to Add Roper
questions to its
market research
results
PRWeek,
June 9, 2004
By Keith O'Brien Research firm Biz360
has
entered an alliance
with pollster Roper
Public Affairs
that will allow
it to query consumers
about clients'
messages and add
that data to its
market intelligence.
more »
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Winning
the Name Game;
Technology tools
are helping companies
monitor their
reputations on
the Internet
ComputerWorld,
April 5, 2004
By Alan R.
Earls How
much is an organization's
reputation worth?
Just consider the
fate of Martha
Stewart's company
since its founder
has been in legal
hot water -- stock
prices battered,
consumers on the
run and no place
to lie low until
the scandal fades
from public memory. more »
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The
Business of Online
Campaigns
Business
Week Online,
March 2004 By Steven
Baker You
might think tech
companies would
be jumping into
this burgeoning
market, but for
most it's merely
a sideline. more »
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Factiva
aggregates content
for market intelligence
/ IBM WebFountain
sits
beneath
new service
InfoWorld,
March 2004
By Ephraim
Schwartz Market
intelligence will
get even smarter
by early third
quarter when Factiva
is expected to
launch an application
dubbed Reputation
Management.
more »
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An
unexpected niche
Nashville
Business Journal,
March
2004 By Sarah
Lacy Venture capitalists
have the hots
for an unexpected
niche: business
analytics.
more »
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New
VC play: business
analytics
Silicon
Valley/San Jose
Business
Journal, by
Sarah Lacy,
March 2004 Venture
capitalists have
the hots for an
unexpected niche:
business analytics.
more »
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Making
Computers Smarter
ONStrategies,
by Tony Baer,
February 2004 It's
human nature to
make computers
think more like
people. By that,
we mean software
that can understand
what you really
want when you submit
a query, or anticipate
your future needs
and act on them.
more »
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PR:
The DTC You Don't
See
Medical
Marketing & Media,
by Matthew Arnold,
February 2004 There
was a time when
communications
professionals languished
on the fringe of
the pharma and
biotech marketing
mix, called on
only to deliver
bad news and defuse
crises. But now,
with the increasing
primacy of the
consumer, proliferation
of constituencies
and a wave of restructurings,
PR is emerging
from the shadows
as a strategic
force. more »
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